By Project No. 57

The Story
Behind
the brand.

This is the story of how we got here.

Rowland High School — Rowland Heights, CA

Where It Started

From a point
and shoot to here.

I (Juan) won my first camera — a small point and shoot — at Alvarado Intermediate. While my friends were trying to become professional skateboarders, I fell in love with capturing them skating and putting it all together in that old video editor on my family's computer. The one the size of a mini fridge.

When I got to high school, my family supported that hobby and got me a DSLR and a laptop. When I wasn't playing sports myself, I was on the sideline taking photos of my classmates in theirs. That's where I met my mentor — shout out Mr. Seid. He showed me what it looked like to do this seriously.

Every year after I graduated, Coach Jacobson and Mrs. Phillips would call me back to capture the powderpuff game. Then Coach Citos came. He saw what we were already doing and didn't just want coverage for a game — he wanted us for the whole program. That relationship opened the door to everything else. The connections with student athletes led to other sports. Other coaches saw it and wanted the same. One program became many. And here we are.

"These kids deserve to feel like they're competing at the highest level. The media days, the mic'd up moments, the cinematic edits — that's not extra. That's just the standard they deserve."

Juan — Founder, Rowland HS Class of '13

The Team

The people
behind the lens.

By Project No. 57 is a husband and wife operation at its core — with a small trusted crew of shooters who step in when the schedule demands it. Every person who represents this brand represents it with the same standard.

Founder & Lead Photographer

Juan

Rowland High School Class of 2013. The brain behind the brand, the one with the camera on the sideline at 9PM, and the reason any of this exists. Also the one who gets voluntold for everything else.

Operations & Photography

Lupe

The other half of this whole operation — and honestly the reason it runs as well as it does. Lupe keeps things moving on days when there are more games than hours in the afternoon.

The
Standard.

Every program deserves to be seen

Every athlete deserves to be remembered

Every moment deserves to be captured right

This community deserves a media brand it can count on

Why We Do This

We've seen what happens when stories are told the right way. Kids light up seeing themselves recognized. Parents feel reminded of why it all matters. Coaches feel re-energized when the impact is reflected back at them.

We exist to document the moments that define this community — not because we were always hired to, but because these stories deserve to be told right. The galleries are free to view. The effort behind them is not small. And the reason we keep showing up has never changed.

That's not a tagline. That's just why we're here.

Want to work
with us?

Whether you're a coach, a program, a family, or a local business — we'd love to talk about how By Project No. 57 can show up for you.

Get In Touch → View Our Services

FAQ

Got questions?

All galleries are at photos.byprojectno57.com — free to browse. No account needed. We post after every game or event we cover.

We've built a system with our team where galleries are ready the next morning in most cases. For late night games or days where we're covering multiple events, expect galleries to be up within 3 to 5 days.

Always. Galleries are free to view — no email required. Digital downloads are also free, courtesy of By Project No. 57 or the local business sponsoring your team or event. Prints are available for purchase and we genuinely appreciate it — every order helps us keep showing up for more events. All prints are high quality.

We have different options — from fully customizable sessions to mini sessions that are 25 minutes at Rowland High School using our custom media wall. You walk away with 15 to 25 curated digital images. Spots for minis are limited so booking early is highly encouraged. Reach out here to get on the calendar.

Yes. Some programs work with us directly on a season or per-game basis. Reach out and we'll figure out what makes the most sense for your sport and schedule.

Send us a message and let's talk. Some coverage happens through sponsorships, some through direct contracts with the program. Either way the conversation starts the same — reach out here.

Your business sponsors a specific sport for the school year. In return your brand is credited in every gallery, every social media game recap, on our website, and with physical signage at home games. No agency fees. No middleman. Learn more here.

Pricing starts at $1,200 per sport per school year depending on the number of home games. Visit our Partner With Us page for full details.

Our Heights Collection is available at byprojectno57.com/shop. All items ship directly to you.

You can fill out our contact form here, email us at [email protected], or DM us on Instagram at @byprojectno.57. We respond fast.

Still have a question?
We're a real team and we actually respond. Reach out directly and we'll get back to you.

Contact Us → @byprojectno.57